The Importance of Auto responders
Auto responders are just that, they are programs set up to automatically respond when an email is sent to a certain email address, this can include a question, blank mail for a newsletter sign up and most of all a sale. Your information basically becomes available 24 hours a day, 365 days a year and greatly reduce your electronic mail workload, I use auto
responders for:
• Newsletter sign ups • Building a List • Sales • Customer support (FAQ’s)
Using email marketing software for newsletter sign ups enables you toforward a confirmation email tothe customer who has committed to your newsletter. In these email marketing software messages you can include your free item download links. Imagine receiving 100 newsletter sign ups per day and have to deal with everyone individually, you would just not have the time.
Support for customers is particularly relevant to Products you seem to be receiving a lot of enquiries about or any new products. Auto-responders allow you to set up predefined answers to the most likely questions about your services or products. Once again this will save you large amounts of time answering repetitive questions to multiple e-mails.
Using autoresponders for sales is another way to save time but also creating time for the purchaser. Not all of us can be at our desks 24/7 to monitor received e-mails regarding a sale, so an auto-responder is the perfect solution.
Set your auto responder to forward your product zip file, URL, download link, or whatever sources you use and your customer will almost immediately receive their item. This will gain you respect in the form of dependability from your customers.
A great thing about auto-responders is they all collect e-mail addresses whether it be a sale or an enquiry and all of these can be added to your mailing list. Auto-responders can even be set up to email these people atspecific times of the day, week, calendar month or year.